THE MET LAUNCHES NEW SMARTPHONE APP
September 5, 2014 | Art Feed Online
The Metropolitan Museum of Art has launched its new iOS application – The Met – which debuted this week at #2 in Apple’s app store, right behind Instagram’s new venture Hyperlapse. The sleek, modern design helps first-time and repeat visitors to the museum to explore and discover new interests there. The app currently works on all functional iterations of the iPhone, iPad and iPod Touch. Plans for an Android version are already in the works, with an expected release in 2015.
The goal was to “provide an app based on customers’ interests so that they can tailor their own visits,” said Director and CEO of The Metropolitan Museum of Art Thomas P. Campbell at a press conference on Tuesday. “You’ve got to digitize to survive.”