Art Professionals: Getting Started with Social Media

Winter 2015 | Art Times newspaper
monthly "Get Social" column

The world of social media can seem overwhelming, but it doesn’t need to be. As an arts professional, you can benefit from increased exposure, valuable networking, cost effective marketing and a better understanding of your customers. This is why it should be a vital element of your day-to-day routine as an entrepreneur. The secret is to make sure you don’t become overwhelmed by the growing number of available websites, tools and apps. Choose a few specific platforms and excel at those, rather than trying to tackle them all and spreading yourself too thin.

Getting Started

Some of the major social networks include:

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